Xata, a Female-Led Database Startup, Aims for Extreme Usability

The goal is a database that is technically sophisticated but easy for business users to build upon

What if a database was not just easy for the average business person to use, but actually a pleasure to work with?

That is the idealistic goal of Monica Sarbu, the founder and CEO of Xata, a startup that is building a database that, if all goes as planned, will be so intuitive that even non-technical users will be able to develop applications with it.

“The experience with databases has been hard and painful,” Sarbu explained in our recent conversation. “We want to change that.”

Xata’s big idea — extreme usability — is deserving of our attention on its own, but there’s more to the story. The company’s board of directors is comprised entirely of women. That makes it one of the only — if not the only — tech startups with 100% female leadership at the board level.

In this blog post, I will try to connect the dots and show why we will likely be hearing more about Xata.

The Back Story

Earlier this month, Xata announced that it has secured $30 million in Series A funding, led by Redpoint and …