Salesforce and Informatica in $8 Billion AI Data Deal: 5 Strategic Synergies
Marc Benioff envisions "the ultimate AI-data platform"
Welcome everyone! I’m John Foley, a long-time tech journalist who has also worked in strategic comms at Oracle, IBM, and MongoDB. Now I’m an independent tech writer.
Salesforce and Informatica are joining forces in an $8 billion acquisition to seize the moment as businesses look to accelerate the development and deployment of enterprise AI, and in particular agentic AI.
The definitive agreement, announced today, puts Salesforce in a stronger position to deliver on CEO Marc Benioff’s vision of digital labor, where AI agents are introduced into everyday workflows to augment human labor and boost business productivity. The major stumbling block has been, and continues to be, data quality and other processes around data readiness, things like data cataloging and metadata management.
I know these companies well, having covered both since they were startups. (Informatica was f…