Cloud Database Report

Cloud Database Report

A Million Times More Data. Yes, It's Coming.

Data architects must plan for exponential growth as data stores swell from petabytes to exabytes and beyond.

John Foley's avatar
John Foley
Mar 03, 2023
∙ Paid
2
Share
Credit: Pixabay

There was a time when a terabyte was considered “big data.” I once wrote a cover story for InformationWeek magazine titled “Towering Terabytes” that explored the emergence of terabyte-size data warehouses. That was 26 years ago.

These days, a terabyte (TB) isn’t a big deal. You can buy a 1TB storage drive for $20. Many organizations now manage petabytes (PB) of data, and some have exabytes (EB). An exabyte is a million times more than a terabyte.

AWS, Google Cloud, Microsoft, and Oracle all talk about exabyte-size data stores, and they’re showing up in more places. For example, Apple reportedly had 8EB of data in Google Cloud in 2021. And AWS has a data migration service, called Snowmobile, for moving exabytes—a 45-foot shipping container on wheels to physically transport the data from a customer’s data center to the AWS cloud.

That brings me to my golden rule of database scalability: Expect—and prepare for—a million times more data over the course of your career.

I’ve …

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 John Foley
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture